GINTIAO is a ginseng strip product developed through a semester-long branding and marketing project in my Graphic Design course. Our team worked together to plan the product concept, launch strategy, and visual identity.

I was responsible for creating the brand’s logo and overall visual direction. The design uses a vibrant, dynamic colour system to distinguish flavours. While the custom logomark adds the modern edge. The identity was designed to fit packaging, advertising, and social media, building a memorable presence for a functional, health-conscious product.