AFTERMIDNIGHT is a cannabis infused beverage sub-brand created for Wasaga Beach Brewing Company. The goal was to create a non-alcoholic drink line that combines their original coastal feel with a modern and experimental design style.

The brand comes with three 10mg THC drinks with different flavours: Lemon, Cherry Lemon, and Pineapple Dragon Fruit. I created the brand name, visual identity, packaging system, and initial marketing.

The design uses high contrast colours with strong typography to have a high visibility while remaining compliant within cannabis marketing restrictions in Ontario.