A full visual identity system developed for the BSR 2025 Conference: Transform. The project included logos, brochures, signage, lanyards, and other event materials designed to create a cohesive and impactful brand experience.

The logo is a stylized globe made of interlacing lines, symbolizing global connection, change, and transformation.

The brochure layout uses a strong typographic hierarchy and angled alignment. Bold red type captures attention and supports the brand color, while the structured speaker grid keeps information clear and easy to scan.