GINTIAO
GINTIAO
A ginseng strip product we designed, planned the marketing and launch of. This was a massive project in my Graphic Design course that spanned over a whole semester. I’ve created the logo and overall visual style of the brand while my teammates focused on the other aspects of the product.
A ginseng strip product we designed, planned the marketing and launch of. This was a massive project in my Graphic Design course that spanned over a whole semester. I’ve created the logo and overall visual style of the brand while my teammates focused on the other aspects of the product.
©2025
©2025
Branding
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Motion
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Typography
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Photoshop
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Illustrator
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InDesign
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After Effects
Product Teaser
Video:
I've created a short animated video for our product's launch to be used as advertisement on TV and social media.
Product Teaser Video:
I've created a short animated video for our product's launch. Trailer basically talks about GINTIAO's natural ingredients and anti nicotine effects.
Making of GINTIAO:
Making of
GINTIAO:
Below you can browse some of my initial sketches exploring the look and feel of GINTIAO.
First tagline we came up with was "The Root of Lightning", coming from the roots of ginseng. Later a key turning point came when my teammate came up the Chinese word 闪 “Shan” (meaning “glimmer”).
Thats where we decided to go with the "Your Glimmer of Hope" tagline. In the end, Shan ended up being GINTIAO's main logo.
