Canadian Songwriters
Hall of Fame
I’ve redesigned the logo of Canadian Songwriters Hall of Fame, along with their branding to appeal a younger and wider audience by using clean typography and a minimal icon that represents vinyl records and sound waves.
©2025
Branding
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Motion
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Typography
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Photoshop
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Illustrator
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InDesign
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After Effects
Making of Canadian
Songwriters Hall
of Fame Branding:
Below you can browse some of my initial sketches exploring the look and feel of GINTIAO.
First tagline we came up with was "The Root of Lightning", coming from the roots of ginseng. Later a key turning point came when my teammate came up the Chinese word 闪 “Shan” (meaning “glimmer”).
Thats where we decided to go with the "Your Glimmer of Hope" tagline. In the end, Shan ended up being GINTIAO's main logo.