Below you can browse some of my initial sketches exploring the look and feel of GINTIAO.

First tagline we came up with was "The Root of Lightning", coming from the roots of ginseng. Later a key turning point came when my teammate came up the Chinese word 闪 “Shan” (meaning “glimmer”).

Thats where we decided to go with the "Your Glimmer of Hope" tagline. In the end, Shan ended up being GINTIAO's main logo.